To make Loki’s season finale the talk of the town, we activated fans on a time-bending adventure across space and time, Loki-style.

As the season unfolded, we sneakily hid QR codes among hundreds of social posts right under the noses of our clueless fans. When the season finale beckoned, we challenged them to travel back and forth timelines, social media platforms and even our influencers’ channels to uncover the QR codes. Those who eventually found Loki won exclusive merch – all in the name of the God of Mischief.