The STEM (Science, Technology, Engineering & Mathematics) gap in India is bigger than we think, with roots in culture and societal expectations of gender roles.

It desperately needed closing. OLAY together with PG One Publicis Groupe Singapore, launched a purpose-driven brand initiative aimed at bridging the gender gap by enabling more girls to fearlessly pursue STEM careers. We marked the long-term initiative with a film highlighting how our unconscious biases can influence girls to think that STEM is not for them.

Beyond this, OLAY is funding STEM scholarships for girls across India in partnership with LEAD, India’s largest School EdTech platform. After all, systemic change starts at the very roots.