Team Publicis Singapore
Chief Executive Officer, Publicis Singapore
Lou Dela Pena
Lou leads Publicis Singapore, an integrated full-service agency of 107 people. She brings 18 years of experience in brand leadership, having worked with global and iconic brands such as Singapore Airlines, HSBC, Corona, Lexus, Mondelez, Coca-Cola, Nokia, Shell, Procter & Gamble, Sanofi and Audi.
Before taking on the role of CEO at Publicis in 2014, she was General Manager at TBWA\ Singapore for 4 years. Having always had a hand in business development, she helped secure the historic Singapore Airlines account in 2007, as well as a diverse range of clients, from Mondelez International to the Economic Development Board of Singapore.
Today, she continues to drive excellence by continually strengthening the agency’s diverse service offering, as well as through her passionate commitment to our strategic process, designed to help our clients ‘Lead the Change’.
New Business Director, Publicis Singapore
Joanne has over 12 years of experience in the industry. As the agency’s New Business Director, she identifies new business growth opportunities.
Prior to joining Publicis, Joanne spent a decade at TBWA\ Singapore where she worked as both an integrated brand leader and a new business driver, helping secure prestigious regional business from Mondelez, Tigerair, Nestle and the Economic Development Board of Singapore.
She has proven capabilities in global and regional brand management on brands like Apple, Chivas, Martell, Michelin, Visa and P&G. In 2012 she joined the managing team of TBWA’s Digital Arts Network (DAN) as their new business lead, and helped lead the agency to win GOLD at Campaign Asia’s Singapore Digital Agency of the Year within the first 6 months of launch.