Monday, 04.05.

Publicis launches digital consultancy arm Nurun in Singapore

Publicis Worldwide has launched its digital and design consultancy Nurun in Singapore. Embedded and working closely with Publicis Singapore, Nurun will unite technology and design thinking with Publicis’ brand expertise to create growth opportunities for clients.

Nurun was launched globally in November last year with Publicis bringing together a network of specialist digital businesses that saw the Nurun brand operating from 14 countries with more than 4,000 professionals. Nurun’s clients include Accor, AXA, Bradesco, Carrefour, Cartier, Citi, Coca Cola, GM, Google, Kingfisher, L’Oréal, LVMH, Nestle, Orange, P&G, Pernod Ricard, Renault, Sanofi, and Tesla Motors.

“We live in a connected world where product, services and platforms have become singular and are at the heart of the consumer experience. At Nurun, we are taking a brand new approach to problem solving in brand engagement and communication,” said Lou Dela Pena, CEO of Publicis Singapore. “At Nurun, we’re innovating and creating solutions for brands, which are built on human behavior – the way it should be.”

According to a Publicis spokesperson, its Singapore arm currently has two large assignments which are confidential at this point.

Nurun in Singapore is managed by a partnership comprised of Jonathan Ng, creative partner who will lead creative strategy and innovation and Joanne Theseira, general manager, who will lead business development and operations. Ng begins in the role on 18 May.

“Many agencies talk about innovation but at Nurun, we’re cautious about innovation for it’s own sake. Instead we’re focused on problem solving with solutions that drive real change for clients,” said Ng.

Before joining Nurun, Ng was former creative lead of Ogilvy Asia Pacific’s innovation unit K1ND, where he spearheaded numerous business and brand innovation projects for clients like Huggies, Burberry and Mondelez from both Singapore and Beijing.

Joanne Theseira joined Publicis in July 2014. She has led the agency to several important new business wins and won a gold award for leading South East Asia’s best new business team last December. She previously spent 11 years with TBWA where she helped successfully launch the agency’s Digital Arts Network offering in 2012. “Jon and I will be addressing our clients’ challenges from a totally different perspective than has been the norm in this industry. Understanding human motivations and drivers is the key to brand relevance. The essence of Nurun is to unlock those trigger points for clients using our unique strategic approach,” said Theseira.

Some of Nurun’s more recent work has been on challenger electric automotive brand Tesla, where Nurun designed a new sales experience that reinvented the way cars are sold.

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